alznerexperiment

For the the bestselling author Sebastian Fitzek, SIRUP  developed the microsite alznerexperiment.com which makes the world of the hugely popular thriller "Der Seelenbrecher" come alive in an exciting way. The site takes visitors to the hidden and bizarre work space of a thriller author who is supposedly at the edge of sanity. Using numerous clues hidden in mysterious messages, the fan community can unlock the password to a secret forum where they can make direct contact with Sebastian Fitzek.

Thriller fans can upload photos of friends that appear on a pin board in the office of the psychopath and can send the resulting image as a gruesome discovery per email. This personal touch relies on personal connections to spread the content and by including users is more effective in the long-term than traditional marketing strategies.

The Flash-based site is constantly being updated with new messages and mysterious puzzles whose solution ultimately lead to an invitation to a secret reading by the author in a real abandoned hospital. Together with other events connected to the launch of the ARG (Alternate Reality Game) designed to market the author's work, the microsite has been able to attract many new fans to the world of Sebastian Fitzek.