Oliver Viel is one of Europe's leading experts for Employer Branding and Personal Marketing and has been successful for a number of years as a freelance consultant.
Oliver Viel is no ordinary customer for SIRUP as he explicitly does not want to use his website for marketing purposes. In his briefing he explained to SIRUP that he was looking for a very personal and individual presentation, that he acquired his clients through personal contacts, and that it was important for him also in the digital realm to convey an authentic impression. Because Oliver Viel only works with large corporations, it was important for his online presence to differ significantly from those of his clients. Additionally, in his role as consultant he is active not only in the strategic but also the practical aspects of marketing and branding projects which means that he works together with agencies and service providers and recommends them to his clients. This more creative element of his activities should also be reflected in his own website concept.
The challenges for the web agency SIRUP were primarily in developing a creative idea that fulfilled all of these wishes. With a surprisingly personal touch, SIRUP attracts attention among Oliver Viel's exclusive clientele.
